Privacy Policy
Effective Date: 5 August 2026
At Asian Funeral Home, we understand the importance of protecting your personal information, especially during what can be an extremely difficult and emotional time.
This Privacy Policy explains how Asian Funerals Yorkshire Limited trading as Asian Funeral Home (“we”, “our”, “us”) collects, uses, stores and protects your personal information when you engage with us, use our website, communicate with us, access our customer portal, or use any of our funeral and bereavement services.
We are committed to handling your information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Asian Funeral Home is the trading name of:
Asian Funerals Yorkshire Limited
Shanti House
368 York Road
Leeds
LS9 9EB
Telephone: 0113 811 3999
Email: care@asianfuneralhome.com
Our Data Protection Officer is:
Anand Gohel
Email: anand@asianfuneralhome.com
Providing Us With Your Information
When you engage with Asian Funeral Home to arrange a funeral, cremation, burial, repatriation, memorial service, or any of our bereavement services, we will request personal information necessary to provide our services.
This information allows us to ensure we provide a professional, compassionate and personalised service to you and your family.
The personal information we may collect includes:
- Full name
- Email address
- Postal address
- Telephone number
- Relationship to the deceased
- Date of birth where required
- Identification documents where legally required
- Payment information
- Communication records between you and Asian Funeral Home
Where applicable, we may collect information relating to the deceased, including:
- Full name
- Date of birth
- Date of death
- Place of death
- Address details
- Funeral wishes
- Religious or cultural requirements
- Information required by crematoria, cemeteries, registrars, authorities or other service providers
Special Category Personal Data
Funeral arrangements may require us to process sensitive personal information, known as special category data.
This may include:
- Religious beliefs
- Cultural requirements
- Medical information relevant to funeral arrangements
- Information required by law or by funeral service providers
We only process this information where necessary to provide the funeral service, meet legal obligations, or where you have provided consent.
How We Use Your Information
We use your personal information to:
- Arrange and conduct funeral services
- Provide cremation and burial services
- Arrange repatriation services
- Liaise with crematoria, cemeteries, hospitals, coroners, registrars and authorities
- Complete required legal documentation
- Arrange transportation and care of the deceased
- Communicate with you regarding funeral arrangements
- Process payments and invoices
- Provide access to our customer portal
- Arrange memorial products and keepsakes
- Provide bereavement support
- Maintain accurate records
- Meet our legal and regulatory obligations
Customer Portal
Asian Funeral Home provides a secure customer portal to help families manage funeral arrangements and access important information.
Through the portal, we may store and provide access to information including:
- Funeral arrangements
- Documents
- Estimates and invoices
- Service updates
- Funeral details
- Ashes collection information
- Messages and communications
- Photographs or information provided by you
Access to the customer portal is restricted to authorised users and protected using appropriate security measures.
Website, Social Media and Online Services
At Asian Funeral Home, we understand the importance of keeping your information safe.
We are committed to collecting, processing, storing and sharing your data securely.
We use appropriate physical, electronic and technical measures to help prevent unauthorised access, use or disclosure of your personal information.
Our staff receive data protection training and follow procedures designed to protect client confidentiality.
WhatsApp Communication
Asian Funeral Home may use WhatsApp as an additional method of communication with families and clients where appropriate.
WhatsApp allows us to communicate quickly and effectively during the funeral arrangement process and may be used for:
- Funeral arrangement discussions
- Sharing service updates
- Confirming appointments
- Sending documents and information relating to arrangements
- Sharing photographs for orders of service, tribute videos or memorial items
- Communicating funeral service details
- Providing updates regarding ashes collection or other arrangements
Where you choose to communicate with us through WhatsApp, you acknowledge that WhatsApp is a third-party messaging platform operated by Meta Platforms, Inc.
While we take appropriate steps to protect your information, messages sent through WhatsApp are subject to WhatsApp’s own privacy and security practices.
We recommend that you do not send unnecessary confidential information through WhatsApp unless requested by a member of our team.
Any personal information received through WhatsApp will be handled in accordance with this Privacy Policy and will only be used for the purpose of providing our funeral and bereavement services.
Where necessary, information received through WhatsApp may be transferred into our secure systems or customer portal to ensure accurate records are maintained.
We will never request full debit or credit card details through WhatsApp.
Fingerprints, Memorial Jewellery and Keepsakes
As part of our memorial services, families may choose to arrange fingerprint jewellery, hand casting, memorial keepsakes or similar items.
Where requested, we may collect:
- Fingerprint impressions or digital fingerprint records
- Hand or footprint impressions
- Photographs
- Personalisation details
Where you instruct us to arrange these services, relevant information may be securely shared with specialist suppliers responsible for producing your chosen keepsake.
Information will only be shared where necessary to complete the service you have requested.
Sharing Your Information With Third Parties
To provide funeral services and additional support, we may need to share relevant information with trusted third parties.
These may include:
- Crematoria
- Cemeteries
- Religious organisations
- Registrars
- Hospitals
- Coroners
- Local authorities
- Embalmers
- Mortuaries
- Funeral vehicle providers
- Airlines and transport providers
- Consulates and embassies
- Funeral service suppliers
- Florists
- Printers
- Caterers
- Memorial suppliers
- Jewellery and keepsake manufacturers
- Webcasting providers
- Bereavement support organisations
- Probate and estate administration providers
We only share information that is necessary to provide the service requested.
We do not sell your personal information to third parties.
Where communications take place through third-party platforms such as WhatsApp, information may be processed by those providers in accordance with their own privacy policies.
Introductions To Specialist Services
As part of supporting families before, during and after a funeral, we may introduce you to specialist service providers, including:
- Probate specialists
- Estate administration services
- Bereavement support providers
- Memorial providers
- Funeral plan providers
- Financial or practical support services
Where you request or agree to an introduction, we may share relevant information to allow that provider to contact you and provide their service.
These organisations may operate as independent Data Controllers and will have their own Privacy Policies.
Legacy Trail Account Closure Service
As part of our commitment to supporting families following a bereavement, Asian Funeral Home may introduce families to the Account Closure Service provided by Legacy Trail Ltd.
Type of Personal Data Collected
In order to provide the Account Closure Service we may, in the course of provision of the services, share the deceased’s name, addresses, date of death, account details, executor or next-of-kin contact details, and other data required for the provision of those services (including data relating to other executors or household members) with Legacy Trail Ltd.
Who Controls the Personal Data
Where a family receives Account Closure Service provided by Legacy Trail then, for the purpose of fulfilling the contract for those services, we will need to also provide relevant personal data to Legacy Trail.
Legacy Trail will store and be a controller of such personal data.
Legacy Trail (full company name Legacy Trail Ltd) provides a privacy notice describing their use of data, available here:
How We Protect Your Payments
If you use a credit or debit card to purchase funeral-related products, flowers, memorial items or other services online, your payment details are securely processed through our approved payment providers.
Asian Funeral Home does not store full payment card details.
Our payment providers operate in accordance with applicable payment security standards, including the Payment Card Industry Data Security Standard (PCI DSS).
Legal Basis For Using Your Information
We rely on the following lawful bases when processing your personal information:
Contract
We process information necessary to provide funeral and related services requested by you.
Legal Obligation
We process information where required to comply with legal or regulatory requirements.
Legitimate Interest
We may contact existing clients regarding relevant services that may assist them following a bereavement, including memorials, ashes arrangements, bereavement support and pre-arranged funeral information.
We carefully consider your rights and will only contact you where appropriate.
Consent
Where required, we rely on your consent to communicate with you by telephone, email, post or other methods.
You can withdraw consent at any time.
How Long We Keep Your Information
We only keep personal information for as long as necessary.
Retention periods depend on:
- Legal requirements
- Regulatory obligations
- The nature of the service provided
- The need to maintain accurate records
Whenever possible, information is stored securely within the United Kingdom.
Your Rights
Under UK GDPR, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of information where appropriate
- Request restriction of processing
- Object to certain uses of your information
- Object to direct marketing
- Request transfer of your information where applicable
To exercise any of these rights, please contact our Data Protection Officer.
Keeping Your Information Secure
We use appropriate measures to protect your information, including:
- Secure systems
- Password protection
- Controlled access
- Staff confidentiality procedures
- Data protection training
- Secure storage
- Secure disposal processes
All staff are required to respect client confidentiality.
Complaints
If you have any concerns about how we handle your personal information, please contact us first so we can investigate and resolve your concerns.
You also have the right to complain to:
Information Commissioner’s Office (ICO)
Contact Us
If you have any questions about this Privacy Policy or how we use your information, please contact:
Data Protection Officer
Anand Gohel
Asian Funeral Home
Shanti House
368 York Road
Leeds
LS9 9EB
Telephone: 0113 811 3999
Email: anand@asianfuneralhome.com
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, our services, or how we process personal information.
The latest version will always be available on our websiteanan
Privacy Policy
Effective Date: 5 August 2026
At Asian Funeral Home, we understand the importance of protecting your personal information, especially during what can be an extremely difficult and emotional time.
This Privacy Policy explains how Asian Funerals Yorkshire Limited trading as Asian Funeral Home (“we”, “our”, “us”) collects, uses, stores and protects your personal information when you engage with us, use our website, communicate with us, access our customer portal, or use any of our funeral and bereavement services.
We are committed to handling your information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Asian Funeral Home is the trading name of:
Asian Funerals Yorkshire Limited
Shanti House
368 York Road
Leeds
LS9 9EB
Telephone: 0113 811 3999
Email: info@asianfuneralhome.com
Our Data Protection Officer is:
Anand Gohel
Email: anand@asianfuneralhome.com
Providing Us With Your Information
When you engage with Asian Funeral Home to arrange a funeral, cremation, burial, repatriation, memorial service, or any of our bereavement services, we will request personal information necessary to provide our services.
This information allows us to ensure we provide a professional, compassionate and personalised service to you and your family.
The personal information we may collect includes:
- Full name
- Email address
- Postal address
- Telephone number
- Relationship to the deceased
- Date of birth where required
- Identification documents where legally required
- Payment information
- Communication records between you and Asian Funeral Home
Where applicable, we may collect information relating to the deceased, including:
- Full name
- Date of birth
- Date of death
- Place of death
- Address details
- Funeral wishes
- Religious or cultural requirements
- Information required by crematoria, cemeteries, registrars, authorities or other service providers
Special Category Personal Data
Funeral arrangements may require us to process sensitive personal information, known as special category data.
This may include:
- Religious beliefs
- Cultural requirements
- Medical information relevant to funeral arrangements
- Information required by law or by funeral service providers
We only process this information where necessary to provide the funeral service, meet legal obligations, or where you have provided consent.
How We Use Your Information
We use your personal information to:
- Arrange and conduct funeral services
- Provide cremation and burial services
- Arrange repatriation services
- Liaise with crematoria, cemeteries, hospitals, coroners, registrars and authorities
- Complete required legal documentation
- Arrange transportation and care of the deceased
- Communicate with you regarding funeral arrangements
- Process payments and invoices
- Provide access to our customer portal
- Arrange memorial products and keepsakes
- Provide bereavement support
- Maintain accurate records
- Meet our legal and regulatory obligations
Customer Portal
Asian Funeral Home provides a secure customer portal to help families manage funeral arrangements and access important information.
Through the portal, we may store and provide access to information including:
- Funeral arrangements
- Documents
- Estimates and invoices
- Service updates
- Funeral details
- Ashes collection information
- Messages and communications
- Photographs or information provided by you
Access to the customer portal is restricted to authorised users and protected using appropriate security measures.
Website, Social Media and Online Services
At Asian Funeral Home, we understand the importance of keeping your information safe.
We are committed to collecting, processing, storing and sharing your data securely.
We use appropriate physical, electronic and technical measures to help prevent unauthorised access, use or disclosure of your personal information.
Our staff receive data protection training and follow procedures designed to protect client confidentiality.
WhatsApp Communication
Asian Funeral Home may use WhatsApp as an additional method of communication with families and clients where appropriate.
WhatsApp allows us to communicate quickly and effectively during the funeral arrangement process and may be used for:
- Funeral arrangement discussions
- Sharing service updates
- Confirming appointments
- Sending documents and information relating to arrangements
- Sharing photographs for orders of service, tribute videos or memorial items
- Communicating funeral service details
- Providing updates regarding ashes collection or other arrangements
Where you choose to communicate with us through WhatsApp, you acknowledge that WhatsApp is a third-party messaging platform operated by Meta Platforms, Inc.
While we take appropriate steps to protect your information, messages sent through WhatsApp are subject to WhatsApp’s own privacy and security practices.
We recommend that you do not send unnecessary confidential information through WhatsApp unless requested by a member of our team.
Any personal information received through WhatsApp will be handled in accordance with this Privacy Policy and will only be used for the purpose of providing our funeral and bereavement services.
Where necessary, information received through WhatsApp may be transferred into our secure systems or customer portal to ensure accurate records are maintained.
We will never request full debit or credit card details through WhatsApp.
Fingerprints, Memorial Jewellery and Keepsakes
As part of our memorial services, families may choose to arrange fingerprint jewellery, hand casting, memorial keepsakes or similar items.
Where requested, we may collect:
- Fingerprint impressions or digital fingerprint records
- Hand or footprint impressions
- Photographs
- Personalisation details
Where you instruct us to arrange these services, relevant information may be securely shared with specialist suppliers responsible for producing your chosen keepsake.
Information will only be shared where necessary to complete the service you have requested.
Sharing Your Information With Third Parties
To provide funeral services and additional support, we may need to share relevant information with trusted third parties.
These may include:
- Crematoria
- Cemeteries
- Religious organisations
- Registrars
- Hospitals
- Coroners
- Local authorities
- Embalmers
- Mortuaries
- Funeral vehicle providers
- Airlines and transport providers
- Consulates and embassies
- Funeral service suppliers
- Florists
- Printers
- Caterers
- Memorial suppliers
- Jewellery and keepsake manufacturers
- Webcasting providers
- Bereavement support organisations
- Probate and estate administration providers
We only share information that is necessary to provide the service requested.
We do not sell your personal information to third parties.
Where communications take place through third-party platforms such as WhatsApp, information may be processed by those providers in accordance with their own privacy policies.
Introductions To Specialist Services
As part of supporting families before, during and after a funeral, we may introduce you to specialist service providers, including:
- Probate specialists
- Estate administration services
- Bereavement support providers
- Memorial providers
- Funeral plan providers
- Financial or practical support services
Where you request or agree to an introduction, we may share relevant information to allow that provider to contact you and provide their service.
These organisations may operate as independent Data Controllers and will have their own Privacy Policies.
Legacy Trail Account Closure Service
As part of our commitment to supporting families following a bereavement, Asian Funeral Home may introduce families to the Account Closure Service provided by Legacy Trail Ltd.
Type of Personal Data Collected
In order to provide the Account Closure Service we may, in the course of provision of the services, share the deceased’s name, addresses, date of death, account details, executor or next-of-kin contact details, and other data required for the provision of those services (including data relating to other executors or household members) with Legacy Trail Ltd.
Who Controls the Personal Data
Where a family receives Account Closure Service provided by Legacy Trail then, for the purpose of fulfilling the contract for those services, we will need to also provide relevant personal data to Legacy Trail.
Legacy Trail will store and be a controller of such personal data.
Legacy Trail (full company name Legacy Trail Ltd) provides a privacy notice describing their use of data, available here:
How We Protect Your Payments
If you use a credit or debit card to purchase funeral-related products, flowers, memorial items or other services online, your payment details are securely processed through our approved payment providers.
Asian Funeral Home does not store full payment card details.
Our payment providers operate in accordance with applicable payment security standards, including the Payment Card Industry Data Security Standard (PCI DSS).
Legal Basis For Using Your Information
We rely on the following lawful bases when processing your personal information:
Contract
We process information necessary to provide funeral and related services requested by you.
Legal Obligation
We process information where required to comply with legal or regulatory requirements.
Legitimate Interest
We may contact existing clients regarding relevant services that may assist them following a bereavement, including memorials, ashes arrangements, bereavement support and pre-arranged funeral information.
We carefully consider your rights and will only contact you where appropriate.
Consent
Where required, we rely on your consent to communicate with you by telephone, email, post or other methods.
You can withdraw consent at any time.
How Long We Keep Your Information
We only keep personal information for as long as necessary.
Retention periods depend on:
- Legal requirements
- Regulatory obligations
- The nature of the service provided
- The need to maintain accurate records
Whenever possible, information is stored securely within the United Kingdom.
Your Rights
Under UK GDPR, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of information where appropriate
- Request restriction of processing
- Object to certain uses of your information
- Object to direct marketing
- Request transfer of your information where applicable
To exercise any of these rights, please contact our Data Protection Officer.
Keeping Your Information Secure
We use appropriate measures to protect your information, including:
- Secure systems
- Password protection
- Controlled access
- Staff confidentiality procedures
- Data protection training
- Secure storage
- Secure disposal processes
All staff are required to respect client confidentiality.
Complaints
If you have any concerns about how we handle your personal information, please contact us first so we can investigate and resolve your concerns.
You also have the right to complain to:
Information Commissioner’s Office (ICO)
Contact Us
If you have any questions about this Privacy Policy or how we use your information, please contact:
Data Protection Officer
Anand Gohel
Asian Funeral Home
Shanti House
368 York Road
Leeds
LS9 9EB
Telephone: 0113 811 3999
Email: anand@asianfuneralhome.com
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, our services, or how we process personal information.
The latest version will always be available on our website.