Providing us with your information

When you engage with Asian Funerals Yorkshire Limited (Asian Funeral Home) to arrange any of our funeral-related services, or to engage our Bereavement Services team, we will request some necessary personal information.

Your name, email address, postal address, telephone number, and relationship to the deceased (if applicable) will be used to ensure we provide the highest level of service to you.

We only use and store your information for as long as necessary. Whenever possible, we store your data within the UK.

When using our website and social media

At Asian Funeral Home, we understand the importance of keeping your information safe. We are committed to collecting, processing, storing, and sharing your data securely. We use a range of physical, electronic, and technical methods to ensure this at all times, which help prevent unauthorised access, use, or disclosure of your personal information. All our staff receive data protection training, and we have detailed procedures and policies that all staff must follow when handling our clients’ personal information.

How we protect your payments

If you use a credit/debit card to purchase flowers or memorabilia online, we will pass your credit/debit card details securely to our payment provider. Other payment methods are processed in a similar way, always keeping security as a main concern. Asian Funeral Home and our payment providers comply with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council, and we do not store any card details.

Legal

To use your personal information in the ways described, Asian Funeral Home relies on the following legal reasons:

Your Consent: We rely on your consent to receive communication via landline, mobile phone, email, or post. This consent allows us to contact you regarding funeral arrangements, memorial stones, pre-arranged funerals, or our Bereavement Services.

Legitimate Interest: This legal basis allows us to communicate with you by telephone, email, or post when you have used the services of Asian Funeral Home. We understand that, following a funeral, families may need time to consider ordering a memorial or arranging other services. Therefore, we have a legitimate interest in using your personal information to communicate with you, always considering your rights when doing so.

We will only contact you if you have provided your telephone number directly to us.

We consider the provision of a funeral service to include supporting the grieving process from beginning to end. At Asian Funeral Home, we offer all our bereaved clients advice on music, officiants, orders of service, coffins, crematoriums, burial grounds, reception venues, catering, scattering of ashes, counselling, pre-paid funeral information, and interment of cremated remains. This list is not exhaustive.

When someone suffers a bereavement, they may experience various stages and emotions of grief while facing daunting tasks and difficult decisions. We aim to ease the burden on our clients during and after the funeral arrangement process. This includes assistance with arranging a funeral, handling probate, and dealing with grief. We offer clients the opportunity to meet with specialist bereavement counsellors and provide memorial brochures.

We have business procedures in place to inform our clients about these services. We do not pass on our clients’ data to third parties for marketing purposes, nor do we purchase data to market directly to individuals.

We believe we have a legitimate business interest in discussing pre-paid funeral plans with our existing clients. We have systems in place to remove clients’ details if they do not wish to hear from us.

For these reasons, we do not require clients to proactively “opt in” to receive this information when signing our funeral estimate. However, we make it clear that we will need to share your information with certain third parties, such as crematoriums, burial authorities, and charities. We will not share or sell your data unnecessarily and have mechanisms in place to manage and protect your information.

Your right to choose

We pledge you the choice to choose how we use your personal information. This is to ensure you understand your data protection rights, which are:

• The right to access your personal information known as a subject access request.
• The right to erase your personal information that we have no longer need from our records.
• The right to amend any inaccurate personal information.
• The right to ask us to stop using your information in certain situations.
• The right to object to your personal information being used for marketing or profiling.
• A right (situation dependant) to have a copy of your personal information provided for reuse in another service.

For further information on anything mentioned in this leaflet or letter, please write to Anand Gohel who is our Data Protection Officer at anand@asianfuneralhome.com or addressed to: The Data Protection Officer, Asian Funeral Home, Shanti House, Leeds, LS9 9EB.

Thank you

Asian Funeral Home

If you have questions about anything above, please contact us on 0113 8113 999 or email info@asianfuneralhome.com